for digital success
We've gathered a few resources for you to help improve your business's digital storefront and social media presence. Follow these steps to make sure your business or service is as visible as possible!
CLAIM YOUR BUSINESS ON GOOGLE
If you haven't claimed your business on google already, this should be your first step. Claiming your business on google will build trust (people know your business is legitimate), increase your SEO rankings (this is how high up on the list of results you'll appear when people search for you), reach new customers through local searches, funnel users back to your website and social accounts, provide clients and customers with accurate information about your business (like phone number, hours, and address).
Watch this video for a step by step tutorial
on how to claim your business on google!
MAKE A FACEBOOK BUSINESS PAGE
TIP: You must have a personal facebook page before you can make a business facebook page!
After claiming your business on Google, this is a great second step to increasing your digital visibility!
Facebook is a great place to share information, photos, and updates with friends. But you should be doing this with your business too! A business page should be separate from a personal Facebook page. When a page is set as a "business" users will have access to more services like insights, creating paid ads, displaying location information, the ability to message with customers and clients, and so much more. This creates what can feel like a personalized website but with no cost to you.
Watch this video for a step by step tutorial
on how to create a business page on
MAKE AN INSTAGRAM ACCOUNT FOR YOUR BUSINESS
TIP: We recommend doing this from your mobile device!
Instagram is another great platform to share photos with friends. Keep your customers clients connected with this simpler photo sharing site! As of September 2017, 800 million monthly visitors use Instagram to view and share photos, twice the amount in 2015. Learning how to set up Instagram for business is easy, especially if you’re already using Facebook because they can be connected to share content between the two. From a business standpoint, Instagram is more user-friendly and less time-consuming than other sites.
Visit this link or follow the instructions below to set up your instagram business account!
1. Download the app
If you’ve never used Instagram, start by downloading the app. Instagram is available for smartphones, tablets, and computers through the Apple iOS, Google Play, and Windows app stores.
The app is geared toward mobile devices, and you’ll probably use a smartphone or tablet for most of your posting activity.
You can visit the Instagram website or use the app on a desktop computer if those options work better for you. However, some mobile features are not available or require special plug-ins to work for desktops and regular web browsers.
So, for the purposes of this guide, let’s focus on using the mobile app.
2. Create an account
Launch the app, and create an account in one of two ways:
Option 1: Sign up with your email address or phone number, and then enter a username.
Option 2: If you have a Facebook account, you can log in with the same information and link the accounts.
Already have an account for your business? Just sign in, and go straight to your profile page.
3. Connect to Facebook
By default, you begin with a personal profile. To use Instagram for business, you have to connect your account to a Facebook business page. Click the profile icon at the bottom right of the screen.
At the top right corner of the page, open the settings menu. It appears as a vertical ellipsis in Android or a gear in iOS.
On the next page, scroll down until you see “Switch to business profile.” Click through the promo slideshow until you get a prompt to connect to Facebook. Select “Choose a page,” and set the page to “public.” Click “OK.”
Next, Instagram asks for permission to manage your Facebook pages. Look through the list of Facebook business pages you’ve already created. Select the right page, and click “Next.”
Only an admin on the account can complete this step. You won’t see the page if you’re just an authorized user.
4. Complete the profile setup
To finish your profile, enter an email, phone number, and address for your business. You have to fill in at least one of these contact fields to proceed. Some information will be auto-filled if it already appears on your Facebook page.
Click “Done,” and go to your profile. A new graph icon should appear at the top of the Instagram app. This is your Insights page, where you can keep track of promotions and engagement stats.
At any time, you can go back to the profile page and switch back to a personal account.
5. Create a new business page
If you haven’t already created a Facebook business page, you can do this at the same time. When you get the option to choose a page, select “Create one” at the bottom of the screen.
Set a title for your page, and choose the category that best describes your business. Some options include:
Books and magazines
Brands and products
Websites and blogs
Pick a subcategory to help people find your page in searches. For example, if you used “local businesses” as a subcategory, you have options, such as bar, home improvement, or arts and entertainment. Click “Next.”
6. Edit your profile
Go back to your profile page, and click “Edit your profile.” Here, you can add a photo, bio. and website link. If you switched from a personal account, consider changing the photo, name and username to reflect your business. Using your familiar logo and business names makes it easier for customers to find you on Instagram.
The bio is an opportunity to put some branded language, links or hashtags in your profile. Check out how office supplier Staples uses the company bio for branding and promotion:
Together we make the workplace work. Shop our feed: like2b.uy/staples
Make a brief statement about what your business does or how you help customers. Keep in mind, you’re free to use a more casual tone on Instagram, even if your business is conservative.
From time to time, many brands change their bio to display fun announcements on the main page.
7. Invite contacts to follow you
Take advantage of any work you’ve done to build contacts online. In the settings menu, use the “Invite Facebook friends” option to send a notification to your entire Facebook network.
You can use the “Invite friends” option to access other networks, such as Gmail, LinkedIn, Twitter, or Yahoo! contacts. The more followers you have, the more it gives your business social media credibility.
8. Fill your gallery
Start adding photos to your gallery. The best thing about Instagram is your ability to reinvent old photos by adding filters. Users love the authenticity of the platform, so you don’t need pro skills to tell great stories.
Click the cross-shaped “Add” button to open a gallery from your phone. You can select the drop-down arrow at the top of the screen to get photos from other sources, such as Google Drive.
Once you know how to use Instagram for business, you can create Stories to drive engagement. Instagram stories are short photo or video collections that disappear after 24 hours. This simple feature is an effective way to share a funny, educational or heartwarming moment with your followers.
Even better, you have unlimited ways to be creative with storytelling. Show a product coming to life in your “food lab.” Offer a 10-second tutorial on cleaning the gutters. Make your audience laugh with funny filters on staff photos.
Instagram may seem intimidating at first, but the short, visual posts make it easy to learn fast and connect frequently with little effort.
MAKE A TWITTER ACCOUNT FOR YOUR BUSINESS
Twitter is another great way to share information that is not always photo specific. This can be a great place to share links as well as brief updates that are text based. Twitter can reach a different audience based on age and type of media you are sharing. As of June 2018, there are 326 million monthly active users, 500 million tweets sent per day, and roughly 46% of Twitter users are on the platform daily. (
Visit this link or follow the instructions below to set up your Twitter business account!
1. Go to Twitter.com and sign up.
Use your name, your email, and a password. Use your real name and email. You will be able to customize your profile later.
Note: Twitter only allows one account per email. If you have a personal Twitter account, you will need to use a different email to set up your business Twitter account.
2. Join Twitter.
Complete the form by entering your name, your email, a password, and a username.
Here is where you can change your username. You can still change it later too!
3. Click “create my account”.
4. Click “next”.
5. Build your timeline.
Twitter asks you to follow 3 people from a selection it gives you. You must follow 3 people from this selection.
Twitter will then ask you to follow 5 more, and then 5 people you know. You can skip these last two steps by clicking on the “skip” button on the bottom right hand side of the box.
6. Confirm email.
Twitter will then ask you confirm your email. Check your email for the confirmation, and click on the link in the email from Twitter.
Voila! Your Twitter account is made! Now, you begin to customize your Twitter profile and page.
Tip: When you are customizing your Twitter account, keep your handle, profile photo, background image and bio consistent with your company brand, and social media marketing strategy.
7. Add character. Upload your profile image.
Twitter also calls this your avatar. Your photo is how you appear in your Tweets to your followers. It gives your account an identity. The maximum file size for your photo is 700MB.
Tip: Keep your photo relevant to your brand.
8. Upload header.
Your header shows up as the background to your Twitter photo. Again, keep you header branded. It shows up on mobile too, so it is important to include this in your Twitter account.
The recommended dimensions for a header are 1252 x 626, with maximum file size of 5MB
9. Add website.
Include your business website, so that your Twitter followers can easily click through to your website.
Tip: As you develop more followers on Twitter, and you are using Twitter to market certain social sites, or special promotions, you can change always change this website to direct your Twitter traffic to particular landing pages.
10. Add your bio.
You have 160 characters maximum to tell the world about your business. Be succinct.
Tip: In your bio, add something personal or quirky about your company. As in most social media platforms, adding a personal touch resonates with your audience, and customers are more likely to follow you if they see your personality shine through.
11. Click “Save Changes”.
To see your completed Twitter profile, click on “Me” in the top header.
You are now ready to send your first Tweet!
CREATE AND USE PINTEREST
If your business sells a lot of seasonally changing products, Pinterest could be a great marketing tool for you. Pinterest is a social media platform where users can “pin” photos they want to save to a digital “board”. Users can make multiple “boards” to help categorize their “pins”. 48% of Pinners save Pins in the Art, Art Supplies and Hobbies category. Unsurprisingly, the second most popular category at 47% of Pinners is Flowers, Food, Drinks and Gifts. If you think this could be a useful tool for your business then consider creating a Pinterest account.
Watch these great tutorials on how to create an account and how to use Pinterest!
POSTING TO YOUR FACEBOOK BUSINESS PAGE
Now you have set up your facebook business account, but you’re wondering how and what to post… This next tutorial covers great basics like posting media to your page like photos, videos, and links, and how to boost them! We hope this will help you get your facebook business page up and running!
Watch this video for a step by step tutorial
on how to post to your Facebook business